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 For businesses that have dozens or hundreds of products, print catalogs can be a great way to generate sales. Doing so in a cost-effective way is crucial to success.
Advantages of Print Catalogs
- Access to new customers - catalogs are used by retail and other businesses to extend from local or regional promotion to national promotion
- Customer acceptance - A unique characteristic of catalogs is that customers often look forward to catalogs that arrive in their home. Browsing a catalog can be a fun, relaxing experience.
- Scale - Once tested and proven successful, catalog programs can be rolled out in large quantities.
- Shelf life - Catalogs are kept "on the coffee table" and can generate orders 12 months or more after a mailing is delivered.
Challenges
- Cost control - Achieving economies of scale by reducing paper, printing and postage costs is key.
- Details, details - As a printed medium, it is crucial that catalogs have accurate product, pricing and other details.
- Effective execution - Using proven techniques to turn catalog browsers into buyers.
Our Print Catalog Services
Strictly Direct offersa full line of catalog services including:
- Planning - Including establishing objectives and budget guidelines
- Creative - strategy, concepting, design, copywriting
- Production - paper buying, print production and delivery
- Analysis - including ROI analysis and results tracking
Click here to contact us now.
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