 |
|
 Email programs can earn high returns and are often combined with telemarketing, direct mail or other promotional activities.
Lists and copy are just as critical as they are with direct mail.
You can use email to:
- Generate leads
- Invite people to visit your microsite, seminar or tradeshow
- Make offers to an existing database of leads or prospects
- Alert prospects about an upcoming promotion or event
Advantages of Email
- Speed - Email campaigns can go live within hours of developing your creative
- Trackable - Email results are readable very quickly
- Effective - Generating predictable response rates
- Repeatable - Creative that works once, usually works again, and again...
Challenges
- Legal compliance - Proper disclosures are vital
- Junk email - Breaking through the clutter of "spam" is more than half the battle
- Technology - Effectively getting into the inbox
Our Email services
Strictly Direct offersa full line of email services including:
- Planning - Including establishing objectives and budget guidelines
- Creative - strategy, concepting, design, copywriting
- List rental - securing distribution for your email
- Analysis - including ROI analysis and results tracking
Click here to contact us now.
|
