If you are looking for a new way to acquire customers, a microsite may be the answer. In a concise way (typically 5 to 10 web pages) your product or service is featured, along with key features, description, your offer and a call to action. In many ways, it's an electronic version of direct mail - except there's no throwing this promotion away!

Advantages of Microsites

• Continuous promotion - once you create online content, it takes on a life of its own. Sure it needs to be updated, but now you have a promotion that can generate a continuous stream of new business.
• Speed to market - An effective microsite can be developed and launched in 30 days
• Customized - A chance to promote your business with your own personalized design
• Actionable results - Microsites drive action. Lead generation, information requests or orders can be generated with a microsite.

Keys to Success

• Telling your story quickly and succinctly. Many users arrive at a web site and look at one page. If the content is not relevant, they're gone.
• Continuous improvements - Like exercise, an ongoing effort to maintain and improve your site is the best way to succeed
• Effective promotion - If you don't promote it, you might as well not build it. Cost-effectively promoting your microsite can drive powerful results.

Microsite Services
Our services include the following:

• Planning - includes market, customer and competitor research
• Content Development - copywriting that describes your product in a way that speaks to your target audience
• Design - the colors, images and look that make your site unique
• Search Engine Optimization - ensuring your site gets listed in major Internet directories
• Promotion Planning - Let us help you avoid costly pitfalls. We can recommend inexpensive and effective ways to get results from your site.
• Site hosting, ongoing management

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