The list that is mailed is typically considered
THE MOST IMPORTANT FACTOR
in direct marketing.

Our list services include everything needed to launch and run direct mail, print catalog and email campaigns including:

• List brokerage / list rental
• Merge/Purge
• Data regression
• Post analysis
• Reporting

So much depends on targeting the right prospects. But lists come from different sources, with different characteristics and expected performance levels. Our years of experience help us to make the best recommendations.

This basic service is needed for all direct mail and print catalog campaigns.  We pride ourselves on providing outstanding data cleansing, list de-duplication, CASS certification and mail file preparation.

In certain situations, a regression equation can be used to further optimize list results.  Through careful planning, tracking and 3rd party data enhancement, data regression typically improves performance by an additional 20% to 40%.

At the conclusion of each campaign, we typically provide a report summarizing all results including the quantity mailed, transactions generated, cost-per-transaction, and profitability.

We don’t stop with post analysis.  With all results, we also provide a management summary report with observations, recommendations and new opportunities. 

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