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 Whether you are launching a direct marketing program from scratch, or looking for fresh ideas for your existing program, let us help you develop a Marketing Plan that will:
- Clarify your objectives
- Define program goals
- Determine your new program costs, timing and expected results
We have found that most marketing plans are limited in value because they fail to:
- Dig deep enough. Research doesn’t have to be extensive, but it has to get at the right data, which sometimes that means asking a few extra questions or delving further into sources.
- Go far enough. If you’re going to make informed decisions, a marketing plan has to include detailed recommendations, telling you exactly HOW to implement your plan, including timing, expected costs, and forecasted results. We make sure you have everything you need to take the next step.
You get the information you need quickly.
Normally completed within ten business days, your plan will enable you to:
- Understand your competitive advantage - what makes your product/service unique
- Develop or clarify your pricing / offer strategy
- Use promotion to creatively break through the clutter and create interest in your product/service
- Determine the best way to distribute your product - retail, Internet, direct marketing. Which channel is best, why and how much will it cost?
What you get
Your customized marketing plan will include:
- Specific recommendations for growing your business, including the cost, time to market and forecasted results.
- Market / customer research
- Product analysis
- Pricing / offer summary
- Promotion plan
- Distribution strategy
- Key recommendations
Your plan can also be further enhanced with:
- Customer surveys - including response data and testimonials
- Creative mock ups of promotion program examples
- Internet-based demonstrations
Click here to contact us now.
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